Data protection statement of FALKE KGaA

We at FALKE KGaA are delighted that you have visited our website and have shown interest in our company and products. We place great value on the protection of your personal data. Your data is captured in accordance with the statutory regulations. In the following, we explain which information FALKE KGaA captures during your visit to our website and how this information is used.

1. Privacy Policy Object

This Privacy Policy applies to the collection, processing and use (hereafter collectively referred to as "use") of your personal data when visiting our Internet pages and using our online shop and its related offers (e.g., newsletters). Personal data (hereafter referred to as "data") is individual information about the personal or material circumstances of an identified or identifiable natural person, e.g., name, address, email address, date of birth or bank details.

Collection and Storage of Personal Data

We will collect personal data if you provide it to us, e.g., when you contact us. We will only use personal data transmitted to us this way for the purpose for which you provide this personal data to us when contacting us.

Such information will expressly be provided voluntarily and with your consent. For information about communications channels (e.g., your email address or telephone number), you also agree to allow us to contact you through these communication channels to answer your request.
You may revoke your declaration of consent at any time with future effect. To do so, please contact our data protection officer whose contact details are provided below.If you are a customer or registered user of this Internet page, the IP address assigned to your device will be saved until your registration is completed. The same applies if you purchased a product from our online shop. The date and the IP address from which the order was placed will be saved for as long as you are a registered user of our website.The same applies when subscribing to our email newsletter for which the IP address used when subscribing will also be saved. Personal data will only be collected and saved for using our offers if provided by you through our contact form. If the usage purpose no longer applies, the data will be deleted.When placing an order or creating a customer account, the following data will be especially collected:

  • Title
  • Name, first name, date of birth
  • Address
  • Email address
  • Telephone number, if applicable

When placing an order, payment details such as bank details or credit card number will also be collected if applicable.

Use of Personal Data

All personal data will, without separate consent, only be used for the execution of the respective service. The data will be collected and saved by us to the extent required for performing the contractual service. If we deliver goods to you, we will forward your data to the commissioned shipping company if required for the delivery. Further use will require your consent. Your payment details will be provided to the respective payment service provider based on the payment method you selected. The payment service provider will be responsible for your payment data.
In addition, we collect personal data mechanically and process such data automatically for the purposes of the respective orders. For this, the data may also be transferred to a data service center or to one of our affiliates for further processing. If we commission external service providers to process your data, these service providers will have been diligently selected, commissioned through a written agreement and bound to our directives. These service providers will not provide the data to third parties, but will delete the data after completion of the order and the expiration of legal storage periods, unless you consented to further storage.Without your consent, the collected data will not be used for advertising or market or opinion research purposes. If you would like to receive our newsletter, we will need a valid email address and information that allows us to verify that you are the owner of the provided email address or that its owner agreed to receive our newsletter. Any consent to the storage of one's data or email address or use for receipt of our newsletter may be revoked at any time.If data is requested for the fulfillment of legal requirements (e.g., litigation), we will disclose your data to the competent authorities.
Encryptions convert a "clear text," i.e., a clearly readable text, into a "secret text," i.e., an indecipherable character sequence. To prevent unauthorized third-party access, the personal data you provided during registration or when contacting us will be encrypted (SSL -Secure Sockets Layer-) through a separate VPN gateway and thereby transmitted from the website to our company securely.
If you use embedded social media plugins (e.g., the "Like" or "g+1" button), the privacy policies of the respective plugin providers (e.g., Facebook, Google or Instagram) will apply additionally. Please see below for further information.

2. General information on data processing

1) Scope of the processing of personal data

In principle, we process the personal data of our users only insofar as this is required to provide a functioning website as well as our content and services. The processing of the personal data of our users takes place regularly only with the consent of the user. An exception to this applies in such cases where the obtaining of such consent is not possible for real reasons and the processing of data is permitted by statutory regulations.

2) Legal basis for processing personal data

If we ask a data subject for consent to use their personal data for processing operations, Article 6(1) lit. a of the EU General Data Protection Regulation (GDPR) serves as the legal basis.

When it is required that we process personal data to fulfil a contract to which the data subject is a party, Article 6(1) lit. b GDPR serves as the legal basis. This also applies to processing operations that are required to carry out pre-contractual measures.

If we are required to process personal data to fulfil a legal obligation to which our company is subject, Article 6(1) lit. c GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(1) lit. d GDPR serves as the legal basis.

If processing is required to safeguard a legitimate interest of our company or a third-party and the interests, constitutional rights and fundamental freedoms of the data subject do not outweigh the first-named interest, Article 6(1) lit. f GDPR serves as the legal basis for the processing.

3) Erasure of data and duration of storage

The personal data of the data subject is erased or blocked as soon there is no longer a purpose for storage. Storage can take place beyond this if it is provided for by Union law directives, laws or other regulations by European or national legislators to which the controller is subject. Data is also blocked or erased if a retention period prescribed by the standards mentioned expires, unless there exists a requirement for further storage of the data for the conclusion of a contract or the performance of a contract.

3. Provider identification

The service provider within the meaning of Section 13 German Teleservices Act (Telemediengesetz) and the data controller within the meaning of the German Federal Data Protection Act (Bundesdatenschutzgesetzes) is FALKE KGaA, Oststraße 5, 57392 Schmallenberg, Germany. More detailed information can be obtained from our Imprint webpage.

If you have any questions about this data protection statement, please contact us by email at datenschutz@FALKE.com.

4. Provision of website and generation of log files

1) Use of our websites for information purposes

If you visit our website purely for information purposes, i.e. if you transmit no personal information to us and/or do not register to use our online shop, we collect only such data that is sent to us automatically by your web browser. This is:

  • Date and time of access

  • Timezone difference to Greenwich Mean Time (GMT)

  • Content of request (concrete website)

  • Access status/HTTP status code

  • The amount of data transferred in each case

  • Website from which the request comes

  • The last website visited

  • Operating system used

  • Information about the browser type

  • Browser settings

  • Language and version of browser software

  • User’s IP address

The log files contain IP addresses or other data that enable an association with a user. For example, this could be the case if the link to the website from which the user accesses the website or the link to the website to which the user changes contains personal data.

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

2) Legal basis for the data processing

The legal basis for the temporary storage of data and the log files is Article 6(1) lit. f GDPR.

3) Purpose of the data processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. The user’s IP address must be stored for the duration of the session.

The storage in log files is carried out to ensure the functionality of the website. In addition, the data serves to optimise the website and to ensure the security of our IT systems.

These purposes include our legitimate interest in the data processing pursuant to Article 6(1) lit. f GDPR.

4) Duration of storage

The data is erased as soon as it is no longer required to achieve the purpose of its collection. This happens when the particular session has ended, in the event of data being captured for the provision of the website.

When data is stored in log files, it happens after seven days at the latest. It is possible for data to be stored beyond this point. In this instance, the IP addresses of the users are erased or anonymised, so that an association with the accessing client is no longer possible.

5) Possibility of objection and removal

The capture of data for the provision of the website and the storage of data in log files is absolute necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

5. Registration

1) Description and scope of data processing

On our website, we offer users the opportunity to register by entering their personal data. The data is entered into an input mask, transmitted to us and stored. The data is not passed on to third parties. The following data is collected as part of the registration process:

  • User’s IP address
  • Date and time of registration
  • First name, surname
  • Email address
  • Access authorisation
The user’s consent to process this data is obtained as part of the registration process.

2) Legal basis for the data processing

The legal basis for the processing of data is the presence of consent by the user pursuant to of Article 6(1) lit. a GDPR.

3. Purpose of processing

The user’s registration is required to provide certain content and services on our website.

4. Duration of storage

The data is erased as soon as it is no longer required to achieve the purpose of its collection.

This is the case for data collected during the registration process if the registration on our website is cancelled or amended.

5. Possibility of objection and removal

As the user, you have the option of cancelling the registration at any time. You can have the stored data that concerns you amended at any time.

6. Use of our online shop

If you would like to use our online shop, we require the use of further data.

1. Data for order processing

If you would like to use services in our online shop, it is necessary that you give us the data that is required to process the order. You have the choice of entering the necessary data just for a particular order or you can set up a customer account, where your data is stored for later purchases.

If you do not set up a customer account, we store your data for the purpose of performing the contract and erase it as soon as we are no longer legally obliged to retain it. Information required for the execution of the contracts is marked separately. Any further information is voluntary.

If you create a customer account or revise data you have already entered, the data you entered will be saved revocably in your account settings and can be used for further orders without you having to enter it again. Your customer account can be deleted at any time by sending a request to the data controller (online@burlington.de).

Your data is used for the purpose of processing your order if you have set up a customer account in our online shop and also to facilitate further orders. To prevent unauthorised access by third parties to your personal data, the order process is encrypted using SSL technology.

To deliver your goods, we pass on your address details to a shipping company contracted by us.

For the processing of payments, we pass on the required data to the payment service provider you have selected. We collaborate with the following payment service providers: American Express, Mastercard, Visa, PayPal, Amazon Pay, Sofort GmbH and iDeal. The payment service provider you select is responsible for your payment data in each case.

All service providers or associated companies involved in processing an order are also bound by the regulations of the German Federal Data Protection Act and other regulations and act exclusively on the instruction of FALKE KGaA.

2. Credit check

To protect ourselves from non-payment, while also being able to offer our customers the best possible options for the choice of payment method in our online shop, we transmit your data (name, address and, if required, date of birth) for the purpose of a credit check, obtaining information for assessing the risk of non-payment, based on a statistical process using address details and for the verification of your address (verification of deliverability) to infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden, informa Solutions GmbH, Rheinstraße 99, 76532 Baden-Baden and/or BFS finance Münster GmbH, Hölten-weg 33, 48155 Munster. We use the information received about the statistical probability of non-payment to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The legal basis for these transmissions is Article 6(1)(b) and Article 6(1)(f) GDPR. Data may only be transmitted based on these provisions to the extent that the data is necessary for safeguarding the legitimate interests of our company or third parties and does not override the interests of fundamental rights and freedoms of the data subject requiring protection of their personal data. Your interest requiring protection are considered in accordance with this statutory provision. Detailed information on ICD within the meaning of Article 14 European General Data Protection Regulation (“EU GDPR”), i.e. information on the business purpose, purposes of data storage, data recipients, right to access personal data, right to demand erasure or rectification etc. can be found in the appendix or at the following link: https://finance.arvato.com/icdinfoblatt.

By confirming this check box and clicking on the “Payment” button, you consent to FALKE obtaining information about your payment history and your creditworthiness based on statistical processes using your address details for the purpose of a credit check and, to do so, transmitting the customer data necessary (name, address, date of birth, email address, telephone and, if required, bank details) to infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden, informa Solutions GmbH, Rheinstraße 99, 76532 Baden-Baden and/or BFS finance Münster GmbH, Höltenweg 33, 48155 Munster. Under consideration of this customer data as well as the information received about the statistical probability of non-payment, a balanced decision is made with regard to which payment options may be granted to you.

This data is collected again every time you make a purchase. I am aware that this consent is voluntary and I can refuse or withdraw it at any time by sending an email to datenschutz@FALKE.com. I am also aware that, in this instance, the “Pay now” payment method is the only payment option open to me. You will also find the process described in our data protection statement. “In the event that you do not agree with the collection of credit information as described in this clause, you can object or withdraw consent to the collection of this data at any time by sending an email to datenschutz@FALKE.com. However, please note that, in this instance, we can only offer you the “Pay now” payment method.

3. User account

You can also take advantage of our online offers by using a profile. This profile consists of a username and password (pseudonym). 
Please be sure to keep your password secret to prevent misuse and, in your own interest, keep your data up-to-date. You are responsible for all transactions that are initiated under your username on the basis of your actions. Setting up a profile is entirely voluntary. It serves the sole purpose of making it easier for you to use our offers and to individually design and continuously improve our offers. We use your profile data only to process orders, to provide additional services commissioned by you and to process payments. If you have not otherwise given us your consent to be able to inform you about other offers, we will only communicate with you by telephone or e-mail for the stated purposes. We will erase your profile data if you inform us that the profile should be erased, provided that we are not obliged or entitled to continue to store the data under applicable law.

4. Server log files

The provider (or its web space provider) collects data on every access to the offer (server log files). The access data includes:

  • Name of the accessed website,
  • date and time of access,
  • data volume transmitted,
  • confirmation of successful retrieval of data,
  • browser type and version,
  • user’s operating system,
  • referrer URL (webpage that sent user to the site),
  • IP address and the requesting provider.
The provider uses protocol data only for statistical evaluation for operating, security and offer optimisation purposes. However, the provider reserves the right to check the protocol data subsequently, should there be solid grounds to indicate unlawful use.

7. Contact form and email contact

1. Description and scope of data processing

There is a contact form on our website that can be used to initiate contact electronically. If a user takes this option, the data entered in the input mask is transmitted to us and stored. This data is:

  • User’s IP address
  • Date and time of registration
  • First name, surname
  • Email address
  • Order or invoice number (optional)
  • Message text
At the time of sending the message, the following data is also stored:
  • User’s IP address
  • Date and time of registration
For processing your data within the scope of the sending process, your consent will be obtained and you are referred to this data protection statement.

2. Legal basis for the data processing

The legal basis for the processing of data is the presence of consent by the user pursuant to of Article 6(1) lit. a GDPR.

3. Purpose of the data processing

The processing of personal data that we obtain from the input mask serves only to enable us to process your contact with us. If you contact us by email, there is also the required legitimate interest in the processing of data.

The other personal data processed during the sending procedure serves to prevent misuse of the contact form and to ensure the security of our IT systems.

4. Duration of storage

The data is erased as soon as it is no longer required to achieve the purpose of its collection. This is the case for personal data from the input mask of the contact form and personal data sent by email, when the respective conversation with the user is terminated. The conversation is terminated when it can be inferred from the circumstances that the facts in question have been finally clarified.

Additional personal data collected during the sending procedure is erased after a period of seven days at the latest.

5. Possibility of objection and removal

The user has the option of withdrawing consent to the processing of personal data that concerns him or her at any time. If the user contacts us by email, he or she can object to the storage of his or her personal data at any time. In such an event, the conversation cannot be continued.

All personal data that was stored over the course of your contact with us is, in this instance, erased.

8. Email security

The user agrees to electronic communication, as soon as he or she has made electronic contact with FALKE KGaA. The user is advised that emails can be read or changed without authorisation and without it being noticed through this transfer channel. FALKE KGaA uses software filtering for unwanted emails (spam filter). Through the spam filter, emails can be rejected if they are identified as spam through certain characteristics.

9. Job applications via our website

The protection of personal data is an important matter for us. We handle the data you provide to us in compliance with the statutory regulations, in particular those relating to data protection.

1. Application information

We collect different types of information. This includes, in particular, your personal data with contact information as well as a description of your education and training, work experience and skills. Furthermore, you have the option of sending us electronically stored documents such as certificates or cover letters. With your application, you ensure that the information you provide is true. We would point out that any false statement or conscious omission can represent a reason for a rejection or subsequent dismissal. We do not require any information from you that is not usable according to the German Equal Treatment Act (Gleichbehandlungsgesetz) (race, ethnic origin, gender, religion or ideology, disability, age or sexual identity). We do not ask you to share information on illness, pregnancy, ethnic origin, political views, philosophical or religious convictions, membership of a trade union, physical or mental health or sexual life. The same applies to content that could infringe the rights of third parties (e.g. copyright, press law or general third-party rights).

2. Collection, processing, use and sharing of your data

Personal data is collected, stored, processed and used only for purposes in connection with your interest in current or future employment with us and in the processing of your application. It is not passed on to third parties. For the use of the online application process, data such as name, address, telephone number, email address etc. is collected. This data serves principally to contact you in relation to your application. If your application is successful, the data entered can be used for administrative concerns as part of the employment. Your online application is processed and noted exclusively by the relevant contact partner in our company. All members of staff who are entrusted with data processing are obliged to safeguard the confidentiality of your data. Third parties do not receive knowledge of your information under any circumstances. The processing of data is carried out exclusively in Germany.

3. Legal basis for the data processing

The legal basis for the processing of your personal data in this application process is primarily Section 26 German Federal Data Protection Act (BDSG) in the version valid from 25/05/2018. This allows the processing of data required in connection with the decision to establish an employment relationship. If the data should be required once the application process is concluded for a criminal prosecution, data processing can be carried out on the basis of the prerequisites of Article 6 GDPR, in particular to safeguard the legitimate interests pursuant to Article 6(1) lit. f GDPR. Our interest then lies in the establishment or defence of claims.

4. Storage

If we are not able to offer you a position, we will store the data transmitted by you for up to 6 months for the purpose of answering questions in connection with your application and rejection. However, if your application documents are basically of interest and there is currently no suitable position for you, you consent herewith that we include your data in our applicant pool. This means, we can contact you with future job offers. If you do not receive any requests from us, the data is erased after two years.

5. Consent to storage of job application data

If my application is not successful, I consent to FALKE KGaA storing the personal data that I shared in connection with the entire application process (particularly in my cover letter, CV, certificates, motivation letter etc.) beyond the period of the actual application process. I consent to FALKE KGaA using this data to contact me later, if necessary, should I be considered for another position. Provided I, in my application letter or other documents I submitted during the application process, shared “special types of personal data” (e.g. a photo that allows ethnic origin to be recognised, information on disability etc.) my consent also relates to this data. This consent also applies to data about my qualifications and activities from generally available data sources (in particular, professional social networks), which FALKE KGaA has collected as part of the application process. This consent is voluntarily and has no effect on my chances in this application process. I can refuse to give my consent without giving any reasons, without fear of disadvantage. In addition, I can withdraw my consent at any time by sending an email to humanresources@FALKE.com. In this instance, my data will be erased without undue delay (after conclusion of the application process).

6. Erasure of data, withdrawal of consent

You have the right at any time to request more detailed information about the stored data that concerns you, to see this data and to request that inaccurate data about you be corrected or that the stored data be completely or partially deleted. After giving your consent, you have the option of withdrawing it at any time subsequently. Your withdrawal can be sent to the person named in the job advert as contact person or to the following email address humanresources@FALKE.com.

7. Data security

We place great importance on the highest level of security of our system and deploy modern data storage and security technologies to protect your data optimally. This includes measures such as anti-virus software and a firewall. Obviously, our security measures are continually improved in line with technological developments. Your data is transmitted in encrypted form and then stored in a database. All systems in which your personal data is stored are protected from access and only accessible by a particular set of people responsible for personnel. In addition, the data is processed exclusively in computer centres of the Federal Republic of Germany.

8. Your rights as a data subject

You have the right to access the personal data concerning you which we process.
If you make a request for information that is not in writing, we hope you will understand that we may require from you documentary proof that you are the person you say you are.
Furthermore, you have a right to rectification or erasure of the data, or to restriction of the processing, insofar as you are legally entitled to do so.
Furthermore, you have a right to object to the processing as part of the statutory regulations. The same applies to a right to data portability.

10. Use of cookies

1. Description and scope of data processing

Cookies are text data (ASCII text files) which are placed on your computer via your browser (e.g. Internet Explorer, Firefox, Chrome etc.). If you revisit the website which sent the cookie to your browser, you will be recognised here and addressed individually.
They enable our systems to recognise your browser and to offer you services such as comfort cookies.

The help function in the menu bar of most Internet browsers explains how you can prevent your browser from accepting new cookies, how you can ensure that your browser informs you whenever you receive a new cookie and how to disable all the cookies you have received. However, as you can only use and experience the most interesting features with cookies, we recommend that you turn on cookies. Furthermore, if you share a computer with others and the browser is configured to accept cookies, we recommend that you always log out completely once you have finished using the computer.

For the websites of FALKE.com or burlington.de, this means that if you choose to accept the comfort cookie, you no longer need to log in with your username and password.

Please note: Cookies are only valid for the terminal device on which they are stored. If you use cookies, logging in is facilitated only on the computer on which you have turned on cookies. Many internet users have reservations about cookies. For this reason, FALKE.com gives you the choice of whether to accept cookies or not.
To prevent mistakes:

  • Cookies cannot transfer any viruses
  • Cookies cannot read any email addresses
  • Cookies cannot read the contents of any drive
  • Cookies cannot transfer your history file
  • Cookies cannot send any undetected emails
  • Cookies cannot write over or delete the entire hard drive

2. Restrictions

Cookies are intended for individual computers. If your computer is accessible to others, you should refuse the deployment of comfort cookies, because when you access the FALKE.com or burlington.de websites, you will be logged in without your password being requested. Basically, browsers are set to accept cookies by default. If this is not the case, you need to change your browser setting to accept cookies before you can take advantage of comfort or standard cookies from FALKE.com. When you use our websites – both for purely informational purposes and to visit our online shop – cookies are stored on your terminal device. Cookies are small text files, which are assigned to/stored on your hard drive by your browser and through which the site that places the cookie (i.e. either us or, if required, a third-party) receives certain information.

3. This website uses cookies in the following scope:

  • Session Cookies
  • Transient cookies (temporary deployment)
  • Persistent cookies (time-restricted deployment)
  • Third-party cookies (from third parties)

Session cookies are used to confirm a new session/visit. The cookie is created if JavaScript library is executed and no other available utmb cookies exist. Every time data is sent to Google Analytics, the cookie is updated. At the end of the browser session, the cookie works to ascertain whether the user was in a new session or visit.
Transient cookies are deleted automatically when you close your browser. These include session cookies, in particular. These store a session ID, with which the different requests of your browser can be assigned to the common session. This will allow your terminal device to be recognized when you return to the website. We use this type of cookie to ensure the operation and functionality of our website.
Persistent cookies are deleted automatically after a preset period, which can differ depending on the cookie. We use this type of cookie to increase the user-friendliness of our website by storing user-specific settings.
Third-party cookies are cookies that are placed and captured by a third party. We use this type of cookie for the purpose of payment processing in our online shop and for advertising. Should you not agree to the use of cookies, you can delete the cookies in the security settings of your browser at any time or configure your browser not to accept these cookies. In addition, you can set your browser to reject the acceptance of third-party cookies. However, as a precautionary measure, we would like to point out that you may not be able to use all the functions of our website.

4. Legal basis for the data processing

The legal basis for the processing of personal data by using cookies that are required for technical purposes is Article 6(1) lit. f GDPR.

The legal basis for the processing of personal data using cookies for analytical purposes is the granting of consent by the user pursuant to Article 6(1) lit. a GDPR.

5. Purpose of the data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be provided without the use of cookies. For these, it is required that the browser is recognised again even after switching between web pages.

Analysis cookies are used to improve the quality of our website and its content. Through analysis cookies, we can find out how the website is used and can therefore constantly optimise our offer. These purposes include our legitimate interest in the data processing pursuant to Article 6(1) lit. f GDPR.

6. Duration of storage, possibility of objection and removal

Cookies are stored on the user’s computer and transmitted from there to our website. Therefore, as the user, you have full control over the use of cookies. By changing the settings in your web browser, you can deactivate or restrict the transfer of cookies. Cookies that have already been stored can be deleted at any time. This can also be carried out automatically. If cookies are deactivated for our website, it is possible that not all of the functions of the website can be used in full.

11. Newsletter

1. Description and scope of data processing

For registration to our newsletters, we use what is known as a double opt-in process. This means that we will send you a confirmation e-mail to the specified e-mail address, in which we ask you to confirm that you wish to receive the newsletter. The confirmation is carried out by clicking on the activation link contained in the confirmation email. After receipt of confirmation, we send you our newsletter by email. We store your email address until you unsubscribe from the newsletter. The storage serves the sole purpose of enabling us to send you the newsletter. In addition, we store the IP addresses and times of your subscription and confirmation in order to prevent misuse of your personal data. After confirmation, we store your email address for the purpose of sending the newsletter. The legal basis is Article 6(1) p.1 lit. a GDPR.
When you register for the newsletter, the data from the input mask is transmitted to us. The entry of your date of birth is voluntary and is used solely to personalise the newsletter. This personal data you enter is not passed on to third parties.

We would like to point out that we analyse your user behaviour when we send the newsletter. For this analysis, the emails sent contain web beacons (also called tracking pixels). These are single-pixel image files that enable us, with the involvement of third-party providers, to evaluate your user behaviour and ascertain which of the email messages we sent were opened and when, which links were clicked on and what reaction this caused. To do so, the respective web beacons are assigned to your email address and linked to an individual ID. This individual ID is also contained in the links received in the newsletter. With the data obtained in this way, we create a user profile and deduce from this your personal interests so that we can provide a newsletter that is tailored to your interests. We link the collected data with the other data available from you. To send the newsletter, and for the above-mentioned analysis, we use the service provider Mapp Digital Germany GmbH.
You can object to tracking at any time by sending us an informal email to online@FALKE.com or online@burlington.de.de. As a rule, you can stop such tracking by deactivating the display of images by default in the email program used on your computer. However, in this instance, the newsletter will not be displayed completely and it is possible that you will not be able to use all functions. As soon as you display the images contained in the newsletter manually, the above-mentioned tracking is reinstated.

The consent you give when registering for the newsletter is worded as follows:

“I would like to receive the FALKE newsletter and agree to FALKE regularly sending me interesting offers and information by email for advertising purposes to the email address I have provided. My email address will not be passed on to other companies.

“I would like to receive the Burlington newsletter and agree to Burlington regularly sending me interesting offers and information by email for advertising purposes to the email address I have provided. My email address will not be passed on to other companies.

Furthermore, I consent to the analysis of my reader behaviour as part of receiving the newsletter. This is carried out with the help of web beacons in each email sent, which automatically transmit information about when the newsletter is read and which links within it are clicked on. With the data obtained in this way, a user profile about me is created to be able to tailor the newsletter to my individual interests. The captured data is linked to other available data about me and combined in a user profile.

2. Legal basis for the data processing

The legal basis for the processing of data after the user has registered for the newsletter is the granting of consent by the user pursuant to Article 6(1) lit. a GDPR.
The legal basis for sending the newsletters as a result of the purchase of goods or services is Section 7(3) German Act Against Unfair Competition (UWG).

3. Purpose of the data processing

The collection of the user’s email address serves to enable us to deliver the newsletter.
The collection of other personal data as part of the registration process serves to prevent misuse by third parties or of the email address used.

4. Duration of storage

The data is erased as soon as it is no longer required to achieve the purpose of its collection. The user’s email address is stored after this for as long as the subscription to the newsletter is active.
The additional personal data collected as part of the registration process is usually erased after a period of seven days.

5. Possibility of objection and removal

The subscription to the newsletter can be cancelled by the data subject at any time. There is a link for this purpose in every newsletter.
This also enables a withdrawal of consent for the storage of personal data collected during the registration process.

12. Web analysis

It is important to us to design our website as well as we possibly can in order to make it attractive for our visitors. To do this, we need to know how different parts of our website are perceived by our visitors. To do this, we use the following analysis tools:

1) Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc, (1600 Amphitheatre Parkway Mountain View, CA 94043, US; “Google”). The use comprises the operating mode “Universal Analytics”. This makes it possible to assign data, sessions and interactions across several devices with a pseudonymous user ID in order to analyse the activities of a user across devices.

Google Analytics uses cookies, which are text files stored on your computer to help the website analyse how you use the site. The information generated by the cookie about your use of this website will usually be transmitted to and stored by Google on servers in the United States. In the event of the activation of IP anonymisation on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the agreement in the European Economic Area. Only in exceptional cases will your full IP address be transmitted to a Google server in the United States and shortened there. The IP address transmitted by your browser within the scope of Google Analytics will not be combined with other data from Google. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide the website operator with further services related to website activity and internet usage. These purposes also include our legitimate interest in the data processing. The legal basis for the deployment of Google Analytics is Section 15(3) of the German Teleservices Act (TMG) or Article 6(1) lit. f GDPR. Sessions and campaigns are terminated after a certain period of time. By default, sessions are ended after 30 minutes of inactivity and campaigns after six months. The time limit for campaigns may not exceed two years. The storage of user and event data does not expire.

Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/gb.html or at https://policies.google.com/?hl=en&gl=UK.

In addition, you can prevent data generated by cookies and data related to your use of the website (including your IP address) being sent to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: