We respect the privacy of each person who visits our Burlington Online Shop. It is important to us that your personal data are safeguarded. Therefore we would like to inform you of the data we collect during your visit to our website and how the information is used.
This data protection statement applies to the collection, processing and use (together hereinafter "use") of your personal data when visiting our website, using our Online Shop and the associated supplementary offers (e.g. newsletters). Personal data (hereinafter "data") are all individual details concerning personal or objective circumstances of a particular or identifiable individual, e.g. name, address, email address, date of birth, bank details.
The party offering its services as defined in Section 13 of the German Telemedia Act (Telemediengesetz) and responsible as defined in Section 3(7) of the German Data Protection Act (Bundesdatenschutzgesetz) is FALKE KGaA, Oststraße 5, 57392 Schmallenberg, Germany. You will find more details on our Imprint.
Regarding questions concerning this data protection statement, you can contact us by email at email@example.com.
For use purely as an information source, i.e. in cases when you do not wish to send us any information and are not logging on to our Burlington Online Shop, we only collect the data that your internet browser automatically passes on. The data comprise:
The purpose of holding this data is to facilitate technically the use of the internet pages you visit so as to improve our offering and website presence even more, to collect statistical data and to handle orders placed with our Burlington Online Shop. The data are used as described below:
If you would like to use our Burlington Online Shop, it will be necessary to add additional data.
If you wish to use our Burlington Online Shop you will need to let us have the data necessary for us to deal with your order. In doing so, you have the option to choose whether to provide the necessary data for just the one order or whether you would like to set up a customer account on which your data will be stored for use in future purchases.
If you do not create a customer account, we will save your data just for the performance of this contract and will then delete the information as soon as we are no longer legally obliged to store it. The information necessary for processing contracts is marked separately and other information is given voluntarily.
When you wish to set up a customer account or to amend data you have provided previously, the details you provide are stored among your account settings although they may be withdrawn at any time. The information is available to be used when entering further orders without the need for you to enter the information again. You can delete the account in the customer area at any time you wish.
Your data are used for the purpose of handling your orders, and if you have created a customer account in our Burlington Online Shop they are also available to make additional orders simpler. To prevent other parties from accessing your personal data without authorisation, the ordering process is encrypted using SSL technology.
To dispatch the articles we pass on your address details to a carrier contracted by us. To handle the payment we give the required data to the payment service provider chosen by you. We cooperate with the following payment service providers: American Express, Mastercard, Visa, PayPal, Amazon Pay. The payment service provider chosen by you is responsible for your payment data.
To protect ourselves from default and at the same time to give our customers the best options possible for selecting a payment method in our Burlington Online Shop, we obtain information during the order process on your previous payment activities and creditworthiness from infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden, informa Solutions GmbH, Rheinstraße 99, 76532 Baden-Baden and/or BFS finance Münster GmbH, Höltenweg 33, 48155 Münster and we offer you various payment options depending on the outcome of the credit check. Independently, you may choice to pay via Amazon Pay.For this we transmit the personal data required for the credit check to the above companies and use the information thus obtained on the statistical probability of default in order to reach a balanced decision on the establishment, execution or termination of the contract relationship.
The information on creditworthiness may include probability values (scores) calculated on the basis of scientifically recognized mathematical-statistical processes and for which your address data are included. Your protection interests are taken into account in line with legal requirements.
The declaration of consent given by you is worded:
„By ticking to confirm and clicking on " go to payment", you agree that FALKE may obtain information about your previous payment habits and creditworthiness for the purpose of a credit check based on mathematical-statistical methods using your address data and in doing so transmits the necessary customer data (name, address, date of birth, email address, telephone and possibly bank details) to the companies infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden, Germany, informa Solutions GmbH, Rheinstraße 99, 76532 Baden-Baden, Germany and/or BFS finance Münster GmbH, Höltenweg 33, 48155 Münster, Germany. By considering the customer data and the information received concerning the statistical probability of default, a balanced decision can be reached on which payment options can be offered to you. These data are freshly collected each time you make a purchase. You will also find a description of the process in our data protection statement.“
When you contact FALKE or the customer service of the Burlington Online Shop by email or using the contact form on our website, your email address, name, title, the subject matter and content of your message are stored by us in order to answer your questions. Additional voluntary information is marked accordingly. The information you transmit does not come into contact with other data.
When you visit our website – whether to view the information or to visit our Online Shop – cookies are stored on your computer. Cookies are small text files stored in an orderly way on your hard drive with reference to your browser and through which certain information is fed to the entity which places the cookie (in other words, to us or a third-party supplier).
Transient cookies are automatically deleted when you close the browser. This includes session cookies in particular. These cookies store a so-called "session ID" with which various enquiries from your browser can be associated with the common session. This allows your computer to be recognised when you return to the website. We use this type of cookie to safeguard the operation and functioning of our website. Session cookies are deleted when you log off or close the browser.
Persistent cookies are automatically deleted after a predetermined period which may vary depending on the cookie. We use this type of cookie to increase the user-friendliness of our site by storing user-specific settings.
Third-party cookies are those which are placed and collected by a third party. We use this type of cookie for handling payments in our Burlington Online Shop and for advertising.
We use the "double opt-in" method concerning logging on to our newsletters. This means that we send you a confirmation email after you have given your email address asking you to confirm that you would like to receive the newsletter. This confirmation takes the form of clicking on an activation link in the confirmation email. Once confirmation has been received, we email you our newsletter. For this we store your email address until you cancel the newsletter. It is only stored for the purpose of enabling us to send you the newsletter. In addition, we store your IP addresses at logon and confirmation and at intervals in order to prevent the misuse of your personal data.
Obligatory information for sending the newsletter includes the email address, the title, forename and surname as well as the language of the newsletter. Providing your date of birth is voluntary and is only used for personalising the newsletter. The information you provide is not passed on to other parties.
We draw your attention to the fact that we analyse your user behaviour when we send you the newsletter. To carry out this analysis the emails we send include what are referred to as "web beacons" (also called "tracking pixels"). These are one-pixel image files which allow us, with the involvement of third-party suppliers, to analyse your user behaviour and determine which of the e mail messages sent by us were opened, when, which links were clicked and the reaction that followed. The relevant web beacons are allocated to your email address and linked to their own ID. Links included in the newsletter also contain these individual IDs. We use the data gained in this way to build a user profile from which we draw conclusions as to your personal interests so that we can then provide you with a newsletter which is customized to suit your particular interests. We link the collected data with the other data held concerning you. We are using the services of Mapp Digital Germany GmbH for sending the newsletters and analysis described above.
You are able to refuse this form of tracking at any time without formality by sending an email to online@Burlington.de. As a rule, you can also prevent this kind of tracking by deactivating as standard the display of images in the email program which is used on your computer. However, in this case you will not receive the complete display of the newsletter and you may possibly not be able to access all the functions. As soon as you manually display the images in the newsletter, tracking resumes as mentioned above.
The consent you give when logging on to the newsletter is expressed as follows:
"I would like to receive the Burlington newsletter and agree to FALKE regularly sending me interesting offers and information for advertising purposes to the email address given by me. My email address will not be forwarded to other companies. I furthermore consent to the analysis of my reading behaviour in the context of receiving the newsletter. This will be undertaken by means of so-called "web beacons" in the email that automatically transmit information on when the newsletter is read and which of the links are clicked. With the data gained in this way, a user profile of me is created in order to allow the newsletter to be tailored to my individual interests. The data collected are linked to other data stored about me and assembled to form a user profile.
I may at any time withdraw my permission to receive the newsletter and for the usage analysis with future effect by clicking on the link "Unregister" at the end of the newsletter or sending a corresponding email to firstname.lastname@example.org. The dispatch of the newsletter and analysis of usage are done in compliance with our data protection statement.“
As a result of registering to receive the Burlington newsletter your email address will be stored by us for advertising purposes until you cancel your registration to the newsletter. You may withdraw your consent to be sent the newsletter at any time.. You can send a cancellation by clicking on the link provided in this newsletter email or by sending an email directly to email@example.com.
We find it important to make our internet presence as good as possible and so to make it attractive to our visitors. For this it is necessary to know how our visitors regard it. To analyse this we use the following tools:
This Internet site uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies", in other words text files that are saved on your computer to help analyse how you use our site. The information generated by the cookie concerning your use of this website is generally transferred to a Google server in the USA and stored there. However, if IP anonymisation has been activated on this website, Google will first shorten your IP address within European Union Member States or in other signatory states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. Google uses this information on our behalf in order to analyse the use of our website by you so as to compile reports on website activities and provide additional services associated with the use of the website and Internet use for us as the operator of the site.
The IP address transferred by your browser as part of Google Analytics will not be combined with other Google data. Our websites use Google Analytics with the extension "_anonymizeIp()". This means that IP addresses are processed in shortened form and so any direct reference to individuals can thus be excluded.
You can prevent cookies from being stored by using a corresponding setting in your browser software. However, as a precaution you should be aware that you then may possibly not be able to use all the functions on the website.
In addition, you may block the collection and processing by Google of the data produced by the cookie about your use of the website (including your IP address) by downloading and installing the browser plug-in available from the following link https://tools.google.com/dlpage/gaoptout?hl=en. . Google Analytics is operated by Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA. You can find more information on data protection in relation to Google Analytics at: https://support.google.com/analytics/answer/6004245?hl=en
This website also uses Google Conversion Tracking, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Adwords places a cookie on your computer if you reach our website via a Google ad. These cookies become invalid after 30 days and are not used for personal identification. If the user visits certain parts of the website of the Adwords customer and the cookie has not yet expired, Google and the customer are able to recognise that the user has clicked on the advert and been forwarded to this site. Each Adwords customer is allotted a different cookie. Cookies cannot therefore be tracked via the websites of Adwords customers. The use of the information obtained through the Conversion cookie serves to generated conversion statistics for Adwords customers which have opted for conversion tracking. The Adwords customers find out the total number of users who have clicked on their advert and were relayed to a site bearing a Conversion Tracking tag. However, they do not receive any information which would allow users to be personally identified. If you do not wish to participate in the tracking process, you can also refuse to accept cookies – a browser setting can be used which will generally deactivate the automatic setting of third-party cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com". Google's data protection notes on conversion tracking are available here.
Google Tag Manager, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), is a solution with which marketers are able to manage website tabs via an interface. The Tag Manager tool itself which places the tags is a cookie-free domain and does not collect personal data. However, the tool does lead to the triggering of other tags which for their part may possibly collect data. However, Google Tag Manager itself does not access the data. If a deactivation is set at the domain or cookie level, it exists there for all tracking tags implemented with Google Tag Manager. You will find further information in the guidelines on usage of this service .
We use the company Criteo SA to collect data on usage-based online advertising.
This service provider collects information about your activities on our website (e.g. surfing, visits to sub-pages etc.) and combines it into pseudonymous usage profiles. These profiles are then used for the purpose of usage-controlled display of advertising. This service use "cookies" for this, i.e. text files that are stored on your computer and enable how you use our site to be analysed. All the usage data are stored using a pseudonym so that personal identification is prevented. Your computer's IP address that has to be transmitted for technical reasons is not stored and is not used for the controlled display of advertising.
If you do not wish your data to be used or pseudonymous usage profiles to be formed, you may refuse by clicking on the following opt-out links and deactivating the respective data collection by setting an opt-out cookie.
In general you can prevent the collection of the data generated by the cookies about your use of the website by the above-mentioned services by refusing to accept third-party cookies in your browser settings. However, as a precaution you should be aware that this might prevent you from using the full range of functions on our website. You can also delete cookies again at any time. However, please note that after deleting all the cookies in your browser you may again have to set the opt-out cookies generated using the opt-out link.
Below you can also see links to the more extensive data protection statements of the service provider.
Data protection statements: http://www.criteo.com/privacy/corporate-privacy-policy/
Opt-Out-Link: http://www.criteo.com/privacy/ (under „User Choices“)
A further possibility of deactivating cookies is offered on the internet platform Your Online Choices at the link: www.youronlinechoices.com .
You have the right to obtain information from us free of charge at any time about the data we have stored concerning you, its origins, the recipients or the categories of recipients to whom the data was passed on, as well as the purpose for storing it.
If you have given consent to the use of the data, you may revoke this at any time with effect for the future.
Additionally, you can have the data we collected about you blocked, deleted or amended. To do so, please contact the controller of the data file in our company.
Controller of the data file Management: Franz-Peter Falke, Paul Falke
Tel.: +49 0800 22 033 022
Contact partner for data protection Data Protection Supervisor:
Tel.: +49 6051 916 75-0
You may also obtain information concerning the refusal for a specific use of your personal data from the respective text concerning the type of use.
Version: August 2017